There has long been speculation in the web hosting community as to how badly (or how much for the better) that a change of provider will affect one's site performance. While some do not think that it makes much of a difference, others share horror stories about how their rankings went down the tubes after making the changeover. While each camp will swear by their statement as fact, the truth lies somewhere in between. Your ranking can go down the tubes or it can soar higher than it has ever been before. How it ultimately performs will depend on three key factors: quality of the site, quality of the hosting provider, and how well you both handle the transition.
Quality of site
A hosting provider can accomplish a lot of great things for your site, but not without having a quality page to begin with. It is up to you to target your audience and to reach out to them with the kind of media and information that they will want to tell their friends about. The best way to do this, of course, is to serve a niche market. It does not matter whether you run a site on fixing leaky toilets and other everyday DIY plumbing issues or you keep a database of movie reviews. You have to appeal to a certain niche market that will either want to hear what you have to say, or one that will derive use from your experiences. Without quality and frequency, it is hard for any site to get off the ground.
Quality of hosting provider
Once you have the quality of your site to a certain level, you need to hone in on the best hosting service to handle your needs. The good ones will make a habit of putting customer service at the forefront of their mission. They will be there for you 24/7 by email, chat, or phone, and they will help you ease in to a new control panel and interface. They will also offer a variety of options for hosting bandwidth, such as unlimited or pay only for what you use. There are advantages and disadvantages to both, but your web host should do a good job in educating you on which option is the best for you.
The Transition
Communication is the key in handling the transition between one host and another well. It is your responsibility to communicate your needs. It is the provider's responsibility to make sure your needs are met. As you get ready to make the transition, keep in mind that this is a process where you can either lose or gain visitors. How you handle it will ultimately determine the course of your future successes.
Quality of site
A hosting provider can accomplish a lot of great things for your site, but not without having a quality page to begin with. It is up to you to target your audience and to reach out to them with the kind of media and information that they will want to tell their friends about. The best way to do this, of course, is to serve a niche market. It does not matter whether you run a site on fixing leaky toilets and other everyday DIY plumbing issues or you keep a database of movie reviews. You have to appeal to a certain niche market that will either want to hear what you have to say, or one that will derive use from your experiences. Without quality and frequency, it is hard for any site to get off the ground.
Quality of hosting provider
Once you have the quality of your site to a certain level, you need to hone in on the best hosting service to handle your needs. The good ones will make a habit of putting customer service at the forefront of their mission. They will be there for you 24/7 by email, chat, or phone, and they will help you ease in to a new control panel and interface. They will also offer a variety of options for hosting bandwidth, such as unlimited or pay only for what you use. There are advantages and disadvantages to both, but your web host should do a good job in educating you on which option is the best for you.
The Transition
Communication is the key in handling the transition between one host and another well. It is your responsibility to communicate your needs. It is the provider's responsibility to make sure your needs are met. As you get ready to make the transition, keep in mind that this is a process where you can either lose or gain visitors. How you handle it will ultimately determine the course of your future successes.
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